About $1.6M in attributed revenue from approximately $98K in media spend.
Marketing strategy · paid media · film · creative
MIKE
DENMAN
I build campaigns, stories, brands, and systems that connect creative work to measurable outcomes. My background spans performance marketing, video game marketing, filmmaking, real estate, publishing, ecommerce, community building, and independent creative businesses.
Selected results
Performance matters. These are a few outcomes from work across paid media and growth strategy, alongside more than a decade of hands on creative and marketing experience.
Paid media strategy, pacing, forecasting, testing and optimization across multiple accounts.
Film, games, advertising, social, ecommerce, publishing, real estate and consulting.
WB Games / Monolith
Marketing video, community content, gameplay capture, internal presentations, event work and product storytelling across major game releases.
Projects included Middle-earth: Shadow of Mordor, Gotham City Impostors and more
VARI
Rebuilt underperforming Meta campaigns and used performance data to guide structure, budget, audience and creative decisions.
≈16.3× attributed ROAS · about $1.6M revenue on roughly $98K in media spend
John Atencio
Digital, social, video and brand support around a luxury-jewelry business, including major organic Pinterest growth and local-store marketing work.
Creative + channel work across social, content and local visibility
STRadvertising
Built a focused advertising practice and educational platform for vacation rental owners, combining direct response advertising, positioning, content and practical operator education.
Books, community, campaign strategy and direct-booking education
Watch the work
A cross section of game marketing, filmmaking, music video, nonprofit, educational, and Team Awesome work. These link directly to the original videos.
WB Games / Monolith
Middle earth: Shadow of Mordor
Game marketing and video work
WB Games
The Glider Rig Origin Story
Gotham City Impostors
WB Games
Guardians of Middle earth
Training and community video series
Film
Under Covers
Independent short film
Music video
Quiet Please
Direction and production work
Nonprofit / documentary
Real Change in Seattle
Storytelling and video production
Team Awesome Seattle
Are you in?
Collaborative film and creative production
MADvertising work archive
What Is SEO?
Handmade stop motion explainer · physical letters by Laser Sharks
Selected brands, teams & collaborators
A cross section of studios, employers, clients, production partners, and brands connected to the work. This is context, not a ranking of importance.
WB GAMESGames + marketing
MONOLITHGame development
SNOWBLINDGame studio
SURREALGame studio
GEAR LIVETech media
John AtencioLuxury jewelry
DISHOperations + customer systems
EchoStarOperations
VMGVideo Media Group
FLYING COLOURSSports video
UW HUSKIESSports content
TEAM AWESOMEFilm collective
Christian BrothersAutomotive
ImmersyveTraining + motivation
ECOLABClient work
Built by me
My portfolio is not limited to agency and employer work. I also build independent businesses, creative projects, publishing products, and experiments that connect strategy with execution.
Advertising and consulting
MADvertising
Paid media strategy, audits, campaign management, creative thinking, and practical advertising support.
madvertising.agency Real estate advertisingSTRadvertising
Advertising strategy, education, and consulting for short term rental and vacation rental operators.
stradvertising.com Photography and artSkin-A-Maxx
Projection art photography, events, portraits, artwork, apparel, and visual experimentation.
skin-a-maxx.com Commerce and mediaBetter Than Awesome
Product discovery, robotics, content, experiments, and commerce projects.
betterthanawesome.com Wearable artBéTON Streetwear
Concrete, urban photography, and original visual work translated into apparel and products.
betonstreetwear.com Publishing and audioMagpie Audio Den / MAD Audiobooks
Audience growth, positioning, launches, advertising, creator strategy, and audiobook marketing.
madaudiobooks.com BookHow to Excel at Short Term Rental Advertising
A practical guide to advertising vacation rentals and building demand beyond marketplace dependence.
View the book Book and visual projectAI Art Genesis
An earlier publishing and art experiment documenting image generation, creative process, and emerging tools.
View the book ServiceBook marketing
Advertising strategy and launch support for authors, audiobooks, publishers, and creator led releases.
View the offerAbout
A career built across performance, story, production, community, and the work required to make ideas real.
I started in film and digital media, moved through games and community marketing, and expanded into paid advertising, real estate, ecommerce, consulting, publishing, and independent business building. That mix is the point. I can move between the creative idea, the campaign structure, the audience, the measurement, and the final thing a person actually sees.
I have worked as a filmmaker, producer, editor, writer, community marketer, paid media strategist, digital advertising consultant, and business partner. I am most useful where creative judgment and measurable marketing need to live in the same room.
- Paid mediaMeta · Google · YouTube · Reddit · LinkedIn · Bing
- CreativeVideo · writing · production · brand · campaigns
- IndustriesGames · real estate · ecommerce · publishing · media
- Work styleStrategy through execution
- LocationDenver area · remote